However, with 500 million tweets made every day, you'll need to be strategic and savvy to capture (and keep) the attention of your audience.

Are you afraid of this fast-paced network? We've got everything you'll need to build and implement a successful Twitter marketing campaign.

How To Create A Twitter Marketing Strategy

When it comes to social media, you should always have a strategy in mind, and Twitter is no exception. The key to success is understanding how the platform operates and how it fits into your broader social media strategy.

So, how do you get started with your Twitter marketing strategy? The elements of a strong foundation are listed below.

Audit Your Accounts

Is your company already on Twitter, and if so, do you have multiple accounts? The first step should be to keep track of all existing accounts and who on your team is responsible for them.

Once you've compiled your list, go over each account in detail. Gather information such as:

What is the frequency of this account's tweets?

What is the rate of engagement?

What is the number of followers it has?

Set goals

Having defined, quantifiable goals is the first step toward success on any social media site. You won't be able to tell if your approach is helping your business grow until you know what you're aiming to accomplish.

You want to set SMART goals, which are defined as specific, measurable, achievable, relevant, and time-bound. So "getting viral" isn't an option. These objectives should be aligned with your top-level business objectives and broken down into measurable success indicators.

For example, you might wish to increase the number of visitors to your website. Make a SMART goal out of it by striving to raise your average click-through rate. You can utilize your Twitter audit's baseline click-through rate to create a precise objective that you can achieve in a reasonable amount of time (say, an increase from 1.5 percent to 2.5 percent in three months).

Check out the competition

Isn't doing a good job enough of a reward? Sure, why not? However, admit it: you want to leave your competitors in the dust.

So don't forget to check out your industry's competitors' Twitter profiles. Analyzing their social media can help you improve your own by highlighting flaws or gaps in their plan, as well as methods to set yourself apart.

Assign roles

You must verify that your accounts are watched and active and that direct messages and mentions are being responded to. Because Twitter conversations move quickly, your followers will notice if you don't check in on a frequent basis, and failing to be responsive and timely will harm your business.

Busy accounts, such as Vancouver's Translink, may require many staff members to monitor them. Individual team members sign their names to provide their customer service a more personal touch.

Create guidelines

To make your communications clear and consistent, you'll need a social media style guide. Guidelines also aid in the onboarding of new team members and the prevention of social media missteps and errors.

Your social media standards should be shared with everyone on your team and may incorporate components from your entire brand style guides, such as tone and audience information.

However, it should be tailored to how you use social media platforms, including Twitter, and include details such as:

• What are branded hashtags, and how do you utilize them?

• How do you utilize emojis and where do you use them?

• The best way to format links

On Twitter, every form of a conversation—good, terrible, and strange—happens, so you should be prepared for everything. Because criticism is unavoidable, especially as your account expands, you should prepare for trolls and how to handle a public relations issue. Remember that having those resources and not needing them is preferable to the other way around.

Make a content calendar

A social media content schedule can help you align your content across all of your channels and identify any gaps or conflicts that need to be addressed. It is also beneficial to you. Planning ahead allows you to take advantage of topical or fascinating content possibilities, such as discussing your sustainability practices on Earth Day or honoring your female founder on International Women's Day.

Consider the following when making your calendar:

• How often do you want to post?

• When is the ideal time to post

• Who should have the authority to approve posts?

A calendar can also help you evaluate your material and see if you're tweeting a diverse range of topics. The rule of thirds (number 8 on this list) should be followed: Thirty percent of tweets promote your brand, thirteen percent share personal tales, and thirteen percent provide educational insights from professionals or influencers.

You can't, however, set it and forget it. You should still keep an eye on your Twitter account so you may respond to direct messages and mentions, as well as participate in conversations.

Measure your impact

Once your marketing strategy is in place, you must evaluate your efforts on a regular basis and compare your results to the SMART goals you set.

However, the amount of data available to you might be overwhelming—you have access to a plethora of indicators, including vanity metrics that aren't necessarily useful. So consider which indicators are truly important. It's nice to get a lot of retweets from a witty meme, but did any of those retweets result in conversions or sales?

Collecting meaningful data can assist you in demonstrating the worth of your marketing efforts as well as give insights that will help you adjust your strategy over time.

11 Twitter marketing tips, ranked from easiest to most advanced

1. Complete your profile (Profile Optimization)

Having a professional, on-brand Twitter profile makes a positive first impression on new followers. Consider how each piece of your profile contributes to the reinforcement of your brand and the education of your target audiences.

Handle. This is your Twitter handle, and it's how others will find you. In general, you want your social media accounts to be consistent and reflect your company name.

Profile photo.  You want your profile photo to look good because it appears next to every tweet you send. Use your logo or wordmark, and make sure the dimensions are correct for a clear and sharp image.

Header image. You may want to update your header image more frequently than your profile photo because it appears on your profile page. It might reflect current campaigns, provide information, or provide insight into the culture of your organization.

Bio. Keep it short and sweet because Twitter bios are limited to 160 characters. To demonstrate your brand's personality, use a tagline or go creative.

URL. Your company's website should be located where the majority of the time. However, during special campaigns or events, you may want to adjust your URL. Just remember it when the wonderful occasion is finished!

Location. Although it may appear to be a little detail, including your location in your profile makes it feel more personal and real to viewers. Customers should be able to find you offline, which is especially crucial for small businesses with physical stores. If you're a multinational corporation, such as Nike, you might wish to include your headquarters.

2. Curate your feeds with Lists

It might feel like coming into a massive, noisy party with a million conversations going on at the same time when you open your Twitter account. There's so much going on that it's difficult to concentrate on just one thing.

That's why making lists can help you focus on the talks that are really important to your company. Lists are curated feeds from selected accounts that allow you to stay up to date on current events and prominent people.

On Twitter, you can create as many lists as you want (up to a thousand— after that, it's time to log off!). Unlike the main feed, which is ordered by Twitter's secret algorithm, tweets in your lists are ordered chronologically, making it easier to keep up with changing concerns and events.

You could wish to make a list of your competitors' accounts, prominent industry thought leaders and members of your own team. Remember that lists are public, so choose names carefully.

Other accounts' lists can also be subscribed to. Simply subscribe to a list of accounts created by a significant industry member that you want to follow: