16 TIPS TO CREATE THE BEST

FACEBOOK MARKETING STRATEGY!

1. USE FACEBOOK OPEN GRAPH

Open Graph on Facebook is a set of meta tags that tell the platform how to display your content. This helps to

avoid any concerns with quality when sharing links, which encourages users to promote your material.

2. MAKE PROFILE MODIFICATIONS

To make it easier for visitors to access content, Ryan Jeffords, the founder of car-buying site Buy Here Pay Here,

suggests simplifying tabs, reordering the hierarchy, and including or eliminating crucial tabs on your profile page.

3. TRY FACEBOOK LIVE

Businesses can experiment with live content on sites like Facebook as live streaming becomes more popular

among shops and e-commerce platforms. After all, it's completely free.

4. PIN YOUR POSTS

You can draw greater emphasis to the most significant content on your page by highlighting a post. Because

pinned posts are at the top of the page, they are more likely to be seen than highlighted posts.

5. GET INTO FACEBOOK REELS

In August 2021, Facebook began testing Reels, a short-form video tool, in order to better compete with social

media favorite TikTok.

Brands have an opportunity to profit from Reels because Facebook wants the feature to thrive and is "pushing"

it to consumers.

6. TEST AND LEARN WHAT WORKS FOR YOUR AUDIENCE

It's also worth mentioning that any Facebook marketing campaign is never complete. You can keep improving

through testing, learning, and optimizing.

Zaifman recommends A/B split tests to investigate how well your strategy is working.

7. CONDUCT A SENTIMENT ANALYSIS

Brands can use social media sentiment research to see how their customers feel about them online.

The founder of SEO business Scott Keever SEO, Scott Keever, argues for a strategy that goes beyond "simply

looking at the number of mentions or comments on your company's Facebook page."

Brands can better adjust their marketing tactics and tweak their messaging and/or product development to better

match consumer wants by using a sentiment analysis tool.

8. OPTIMIZE YOUR FACEBOOK PROFILE SEO

It's another one that's easy to overlook, but SEO best practices should also be applied to your Facebook profile,

according to Leavens. That means optimizing your page name as well as all other elements of Page Info, such

as your Facebook bio.

9. FOCUS ON CONNECTING, NOT SELLING

One of advertising's ultimate purposes is to sell items. While that should undoubtedly be a component of your

Facebook marketing plan, you don't want to push it on Facebook users.

Scott Ferguson, the proprietor of the golf products website I Over Golf, suggests presenting stories rather than

selling products directly. In the end, the tell will help you sell.

FACEBOOK MARKETING STRATEGIES TO

IMPROVE YOUR ADVERTISING

10. TAKE ADVANTAGE OF FACEBOOK’S AD LIBRARY

The Facebook Ad Library is a seven-year collection of ads that have run on the network. The goal is to increase

transparency in political commercials, but Wong added that it's also a useful resource for marketers to learn

about successful creative, such as how companies leverage consumer pain points to influence ad spend and

which brand messaging have the most traction.

11. DON’T IGNORE FACEBOOK MESSENGER AND WHATSAPP

Facebook Messenger and WhatsApp, which Facebook bought in 2014, can also help brands engage with their

customers. Wong pointed out that this is especially crucial if the amount of time users spend on the social

networking platform each day decreases.

12. TRY SPONSORED STORIES

Although Facebook and Messenger Stories, as well as the ability to advertise within them, have been available

for a while, they continue to be an efficient way to target the hundreds of millions of users that interact with the

content formats on a regular basis.

13. LOOK AT YOUR FACEBOOK RELEVANCE SCORE

Facebook uses a Relevance Score to determine the quality and engagement of your ads. It's significant because

it's utilized to calculate your CPC and the frequency with which ads appear on the platform.

14. TARGET SMALLER AUDIENCE SIZES

Another method to enhance ROI is to go "one niche deeper," as Michael Alexis, CEO of events firm TeamBuilding,

puts it.

This is despite Facebook's cautions that when you modify factors like age, gender, income, interests, and location,

your audience will shrink.

15. EDIT YOUR AD PLACEMENTS

When you create a Facebook ad, the platform will suggest the "preferred" placement option for you, but Nate Tsang,

CEO of stock market monitoring site WallStreetZen, cautioned, "This is not the appropriate way to do things."

Rather, spend the time to fine-tune your ad placements for optimum impact.

16. MOVE THE OPTIMIZATIONS UP THE FUNNEL.

Smith advised that if you're not getting the results you want, you could attempt to optimize higher in the sales funnel.

That's because, in order to optimize your campaign for a conversion event like a purchase, Facebook needs to see a

lot of them.

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