HOW TO USE LINKEDIN FOR BUSINESS

The first thing you need to do on LinkedIn is making a page for your business. 

STEP 1: CREATE A USER ACCOUNT FOR YOURSELF

To use LinkedIn, you must first create a personal account. This person will also be in charge of your Company

Page (although you can add additional Page managers later). I recommend using your work email address

while signing up.

STEP 2: CREATE A LINKEDIN COMPANY PAGE

Okay, now we can start working on your Page. After you've logged in, go to the top right of your browser and

click the Work icon. Choose to Create a Company Page from the bottom of the menu that appears.

Choose the right type of Page from the four available options:

• Small business

• Medium to large business

• Showcase page

• Educational institution

STEP 3: OPTIMIZE YOUR PAGE

Okay, now that you've covered the basics, it's time to optimize your new Page in order to gain traction and

grow your following.

To begin, go to the bottom of the page and click the blue Edit Page icon.

Fill in all of the fields in this section for extra information. This can help users understand what you do and

improve your LinkedIn SEO (a.k.a. showing up in search results). It's well worth the effort: Companies with

detailed profiles receive 30% more views.

A FEW LINKEDIN PAGE OPTIMIZATION TIPS

• Use Translations

• Add Keywords In Your Description

• Add Hashtags

• Add A Branded Cover Image

• And Finally: Add A CTA Button

STEP 4: BUILD YOUR PAGE FOLLOWING

Unless you inform them, no one will know your Page exists.

You'll see this frankly adorable illustration of a marketer wearing sweats in serious discussion with their dog

about this quarter's—wait a minute, that's me... until you start posting content.

Here are 4 ways to get your new Page some love:

1. Share It

2. Link To It From Your Website

3. Ask Employees To Update Their Profiles

4. Send Invitations To Follow

STEP 5: EXECUTE YOUR LINKEDIN MARKETING STRATEGY

Isn't it true that you have a LinkedIn marketing strategy?

The easy part is making a Page. The hard part, unless you have a plan, is keeping it going with content that

your audience wants.

Answers to the following questions should be included in your LinkedIn social media strategy: